Venues on inyourpocket.com: now with added Facebook

A large number of In Your Pocket offices have been reporting an internet phenomenon back to HQ these past few months, one that has led us to take a small step we nevertheless think makes us unique in travel publishing.

Basically, as offices have been doing their research for our bi-monthly guides (remember, only In Your Pocket researches every piece of information in every guide every two months: it is what makes us different, and the most reliable source of information in every market in which we publish guides) they noticed that an increasing number of venues (especially clubs and live music venues) were eschewing websites in favour of simply creating Facebook Fan Pages.

A good example of this is Mojo, a live music club in Bucharest.

Though they have a website, it doesn’t say very much. Yet their Facebook Fan Page says plenty. Besides a rundown of the bands playing each night, news of special events, photos and a direct line to the hands-on manager, a quick look at the place’s fans also gives you an idea of the kind of crowd you can expect to find there.

There is also instant feedback, with people posting in about what they have or haven’t gotten up to said club.

And Mojo is not alone: for many clubs a website is now a needless worry. They do it all on Facebook.

With that in mind, the minor little step we have taken is to include a venue’s Facebook page (and its Twitter feed – if applicable) in our listings. As far as we know, no other travel publisher is yet doing this (for a number of reasons, not the least of which is that fact that they do not update their information as often as we do).

Expect to see Facebook links popping up in our listings over the next few weeks as we input all the Facebook pages we come across while doing our research.

If you want your club or venue to get a head start, then become a fan of In Your Pocket and send us a link to your venue’s Facebook page.

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